Car sharing application offering Renault's electric Twizy cars that can be driven by people from 16+ years old. The user creates an account, uploads pictures of the identity documents and a valid credit card and that's it. To rent a car, simply scan the car's QR code and depending on the mentioned price, at the end of the journey, the money will be automatically withdrawn from the account provided. This app is meant to offer an eco-friendly yet fast transportation solution for Bucharest.
Role: Product Owner
Email: ioana_dicher@yahoo.com
Role: Developer
Email: andreimitroi19@gmail.com
Role: Marketing and PR
Email: ana.georgia.turcus@gmail.com
The problem we identified as being the most annoying in Bucharest is traffic. Day by day the city is getting more and more crowded with cars that are making the transportation from A to B slower and are also hurting the environment.
Our solution aims to reduce traffic congestion by encouraging the rental of small and
electric cars with zero CO2 emissions, which are easy to drive and park.
The cars can be found and used through a mobile app by simply scanning a QR code.
Our customer segment is represented by the inhabitants of Bucharest. Any person who holds a driving licence for B or B1 class (people from the age of 16) can rent our cars for a trip.
We have 3 main competitors:
What we bring to the table are smaller cars that can be driven by people from 16 years old
and the posibility to pay with any credit card.
From our survey it seems that the bigger the car, the more affraid people are to rent it. That's where
the little and adorable Twizy comes in play.
After analyzing the existing market and already existing car/scooter sharing apps, we arrived at the conclusion that the urban traffic in Bucharest could benefit most from our share based transportation alternative:
Implementing a car sharing mobile app that will bring on the Romanian Market the posibility of renting an electric car by any person over 16 years old, by simply scanning the QR code available on the car at an accesible price.
We proved our point by submiting a validation form to various citizens. Our form was answered by 15 persons. Also, we tried to interview few people in order to find out their opinions regarding our app idea/solution.
The form was answered by mainly young persons over 16 years old that are already using/have used in the past a traffic sharing application.
After completing the form, some participants also showed interest in answering our short live interview to better understand their need of such an application.
Analytics: The landing page was visited by a number of 64 people in one day. 14 people used
their PC to access the page, and 51 of them used the mobile device.
Heatmap for mobile device:
Our target market is represented by all the citizens of Bucharest that are over 16 years old & are in the possession of the B1/B driving license category.
Our customers are represented by students/employees that are using car
sharing applications and services on a daily basis and are looking for a new and
innovative way of transportation for their daily trips to work or school.
scanIT initial target market is represented by citizens of the capital urban area of Romania.
The car sharing domain is raising in popularity everyday, as more and more people regardless of
age are starting to choose this method of transportation over the public/personal transport.
In this way, our business targets up to 1 million Romanian citizens from Bucharest that own a driving
license (category B) plus aprox. 190.000 minor citizens (with ages between 16 years old and 18)
that own a driving license category B1.
We plan to further develop our business in other major urban areas of Romania.
We also plan to extend to the European market in the distant future if the business evolution riches a higher level.
Comes from Lithuania and has started in Romania in late 2019 with 50 electric cars (Renault and Nissan). It has a fairly good pricing model, the customer paying 1.2-1.4RON/min (depending on the vehicle), but there is a distance limit per day.
Car sharing service by BCR which was the first service to give
fully electric vehicles to the people and started with a fleet of 20 cars.
Pricing model:
Lime is an american startup which brings 1000 electric scooters in Bucharest. These scooters have the advantage that they don't require a driving license and are easy to manage, but they are not fit for a longer journey and can't be used by more than one person.
Flow also has aroung 1000 electric scooters in Bucharest and Cluj. Pricing model:
| Company | Market share (%) |
|---|---|
| eGo | 11 |
| Spark | 15 |
| Lime | 30 |
| Flow | 14 |
scanIT is a new application on the car sharing market so our main goal for the first year is to exceed the market share of smaller competition EGO by BCR. In this way our first year will be representing on focusing of users feedback and transactions monitoring. Analyzing the usage of our application and the demand. We aim to have a market share anywhere between 3% - 5% in the first year.
In our second year of business we plan to focus on adding new improvements or features to our application. Also, we plan to extend the number of cars in correlation with the client demand (use of our app). We estimate an increase of up to 8% for our market share.
In the third year, scanIT app will already have an increased number of users. The raise in popularity potential sponsors and advertising will bring our market share to the next level. We expect reaching a 10-12% for our third year.
The fourth year will bring even more expansion and development for scanIT. In the year 2023 we plan to bring the application to other major urban ares of Romania (Timisoara, Cluj, Brasov etc). By raising the app usage we expect to reach a market share of 18-20% by the end of 2023.
For the fifth year, we plan to exceed the current biggest market competitor (Lime) by reaching 30+ %.
After analyzing our participants answers, we arrived at the conclusion that the Twizy Renault cars could represent a very good, useful and sustainable solution for the current traffic in Bucharest at the moment and with a possible expansion in other major Romanian cities. Our customer discovery has been proved taking into consideration the customers answering, showing in this way the need for scanIT app.
